2NDZ
2NDZ began as a creative exploration of sustainability and street-inspired artistry. The brand reimagines one-of-a-kind vintage garments into elevated, wearable pieces influenced by graffiti, texture, and bold expression. Each design honors the history of the original garment while giving it a renewed voice.
As founder and creative director, I built the brand from concept to launch — developing the visual identity, digital presence, production process, and retail strategy. Working with a small but dedicated team, I brought the collection to market through online sales, West Coast Craft, and curated Bay Area boutiques, blending craftsmanship, sustainability, and independent brand building.