Banana Republic

Leading design for Banana Republic Factory, I oversaw men’s, women’s, and accessories while shaping seasonal palettes, large-scale print development, and overall aesthetic direction. Reporting to the general manager, I aligned creative strategy with business objectives, ensuring cohesive storytelling across product categories and visual channels.

I directed print studio development and collaborated on campaign photoshoots to translate product into compelling brand imagery. The role required balancing premium-inspired design with cost discipline, speed-to-market, and commercial performance within a high-volume retail model.