Rachel Zoe x Gymboree

As Head of Design for girls, baby girl, toddler girl, accessories, and collaborations, I led the creative direction for the summer 2019 Rachel Zoe partnership. The collection blended Rachel’s signature glamour with an effortless, coastal sensibility — merging polished West Coast ease with refined East Coast sophistication.

I designed and developed the initial collection concept and presentation, translating her aesthetic into age-appropriate silhouettes, prints, and coordinated sets. Working collaboratively with Rachel and her team, I refined the assortment through iterative reviews to final sketches, ensuring brand alignment while maintaining commercial viability, margin targets, and production timelines across categories.